Description
Seeing What’s Next is a practical guide to forecasting the future of your business with rigor and clarity. Drawing on innovation theory, it shows how to do the kind of research that can anticipate industry shifts—especially when change is driven by new entrants, overlooked customers, and disruptive technologies. Readers learn how to evaluate growth opportunities, including how to choose the right geography for expansion and how an outsider can assess an organization’s prospects with fresh, unbiased insight. Christensen’s distinctive, research-driven style turns complex ideas into actionable methods for leaders who want predictions they can trust.
Available Editions
hardcover
Harvard Business School Press
Published Jan 1, 2004
312 pages
ISBN: 9781591391852
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Details
First Published
2004
Language
eng
Content Warnings
No content warnings identified.