Description
Drawing on the latest breakthroughs in neuroscience, this book reveals that our most effective decisions are not purely rational or emotional, but a sophisticated interplay between the two. It explores how different situations call for different cognitive approaches, from the intuitive processing needed for complex choices like buying a home to the deliberate analysis required for financial investments. Through compelling real-world examples of experts and individuals across various fields, the author provides practical insights into understanding and improving our own decision-making processes. This work offers a fascinating look into the mechanics of the mind and equips readers with the knowledge to think smarter and make better choices in all aspects of life.
Available Editions
paperback
Houghton Mifflin Harcourt
Published Jan 1, 2009
321 pages
ISBN: 9780618620111
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Details
First Published
2009
Language
eng
Content Warnings
No content warnings identified.