Do Purpose: Why brands with a purpose do better and matter more. (Do Books, 7)
by David Hieatt
The Do Book · Book 7Description
In a world saturated with brands, discover what truly sets the most impactful companies apart. This insightful guide delves into the core of purpose-driven businesses, revealing how a reason for being beyond profit can foster deeper customer connection and drive success. Through compelling examples and practical wisdom, learn how to cultivate a strong brand culture and articulate a purpose that resonates, ultimately making your brand matter more. Explore the principles that empower businesses to not only thrive but also effect meaningful change in the world.
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Community Reviews(1)
David Hieatt presents the principles of a purpose driven brand and shows you how you can apply them to your own by building your culture, defining your purpose, and doing one thing <i>really</i> well. This book has jumped right to the top of my list of <a href="http://www.theprivatelifeofagirl.com/2015/03/5-books-every-creative-should-read.html">books every creative should read</a>. <a href="https://www.goodreads.com/book/show/18722359-do-purpose" target="new">Do Purpose</a> reinvigorated my passion for cultivating a purpose for my brand and expressing it clearly through all my actions. It's a quick read yet intensely powerful and I urge you to get a copy now.<br/>
Details
First Published
2014
Language
eng
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