The Long Tail: Why the Future of Business is Selling Less of More
Description
In this groundbreaking work, Chris Anderson reveals how the digital age has fundamentally reshaped the landscape of commerce and culture. He argues that the future of business lies not solely in blockbuster hits, but in the vast, previously untapped market of niche products and specialized content. This shift, known as the 'Long Tail,' allows businesses to thrive by catering to a multitude of specific tastes and interests, moving beyond the limitations of traditional mass markets. Anderson's influential insights explore the economic and cultural implications of this phenomenon, offering a compelling vision for the future of business and media.
Available Editions
paperback
Hyperion
Published Jul 8, 2008
288 pages
ISBN: 9781401309664
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Details
First Published
2006
Language
eng
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