Description
When Ford teetered on the edge of collapse in the late 2000s, CEO Alan Mulally faced a defining choice: accept a bailout like its rivals or execute a radical internal turnaround. Through unprecedented access to executives, documents, and boardroom decision-making, this narrative nonfiction follows how Mulally’s disciplined strategy—unifying a fractured global organization, confronting painful product and cultural realities, and aligning teams around measurable goals—helped Ford survive and ultimately thrive. More than a corporate comeback story, it’s a study of leadership under pressure, the power of transparency and accountability, and the hard tradeoffs required to rebuild trust in an industry in free fall. Written in a vivid, story-driven style reminiscent of major business nonfiction, the book captures the stakes, the tension, and the momentum behind one of the most remarkable transformations in modern American industry.
Available Editions
paperback
Crown Publishing Group
Published Jan 1, 2013
304 pages
ISBN: 9780307886064
Reviews
No ratings yet. Be the first!
No written reviews yet.
Details
First Published
2013
Language
eng
Content Warnings
No content warnings identified.