Description
In *Hit Makers*, Derek Thompson delves into the fascinating science behind what makes ideas, products, and cultural phenomena catch on. He debunks common myths about virality and popularity, revealing the intricate dance between familiarity and novelty that drives success. Through compelling research and engaging storytelling, Thompson explores how seemingly random events and strategic exposure can transform the obscure into the ubiquitous. This insightful exploration offers a fresh perspective on creativity, innovation, and the evolution of culture.
Available Editions
paperback
Penguin Books, Limited
Published Jan 1, 2018
320 pages
ISBN: 9780141981598
Reviews
No ratings yet. Be the first!
No written reviews yet.
Details
First Published
2017
Language
eng
Content Warnings
No content warnings identified.