The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism
by Thomas Frank
Description
This incisive cultural history examines how American advertising and fashion businesses transformed themselves during the 1960s by embracing the language, imagery, and rebellious spirit of the counterculture. Rather than treating commerce and dissent as opposing forces, it traces how marketers turned anti-establishment attitudes, distrust of conformity, and youthful experimentation into powerful new forms of consumer appeal. Moving through campaigns, corporate strategies, and the rise of “hip” commercial culture, the book reveals how rebellion became a marketable style and reshaped American business. Provocative and richly argued, it offers a fresh perspective on the era’s cultural upheaval and the enduring relationship between counterculture and consumption.
Available Editions
paperback
University Of Chicago Press
Published Dec 1, 1998
322 pages
ISBN: 9780226260129
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Details
First Published
1997
Language
eng
Content Warnings
No content warnings identified.