Description
This seminal work introduces the groundbreaking concept of "value innovation," challenging traditional business strategies by advocating for the creation of uncontested market space. The authors guide readers away from cutthroat "red oceans" of competition towards expansive "blue oceans" of new demand. Through practical frameworks and real-world examples, the book provides a step-by-step methodology for identifying opportunities, reconstructing market boundaries, and making the competition irrelevant. It offers a powerful new approach to achieving profitable growth by focusing on delivering unparalleled buyer value and inspiring organizational confidence.
Available Editions
paperback
Tian xia yuan jian chu ban gu fen you xian gong si
Published Jan 1, 2005
355 pages
ISBN: 9781625274496
paperback
Unknown
Published Jan 1, 2005
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Details
First Published
2005
Language
eng
Content Warnings
No content warnings identified.