Description
Revisiting the ideas that made his earlier work a landmark study of social contagion, this incisive exploration examines how trends, behaviors, and epidemics reach a tipping point—and how those dynamics can be manipulated for harmful ends. Through stories of superspreaders, influential networks, social systems, and the power of place, it reveals how seemingly minor forces can shape everything from public health to institutional culture and community life. The book introduces and develops concepts such as the Law of the Few, the Stickiness Factor, and the Power of Context, showing how social engineering can exploit human tendencies as readily as it can serve the public good. Blending investigative reporting, behavioral science, and vivid case studies, it ultimately offers both a warning about the forces working against our better instincts and a guide to recognizing—and redirecting—them.
Available Editions
paperback
Little, Brown Book Group Limited
Published Jan 1, 2024
ISBN: 9780349147185
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Details
First Published
2024
Language
eng
Content Warnings
Content and trigger warnings for Revenge of the Tipping Point by Malcolm Gladwell.