Description
Dive into the fascinating world of human ingenuity with this exploration of how creativity truly works. The book takes readers on a journey from cutting-edge neuroscience labs to bustling innovation hubs, revealing the surprising conditions and scientific insights that fuel groundbreaking ideas. Discover how creativity is not just the domain of artists and inventors, but an inherent human capacity waiting to be unlocked. Through compelling examples and accessible science, this work illuminates the universal principles behind every new idea.
Available Editions
paperback
Text Pub.
Published Jan 1, 2012
279 pages
ISBN: 9781921922107
Reviews
1 rating
Community Reviews(1)
Jonah Lehrer attempts to shatter the myths of creativity; creativity, Lenhrer argues, is not a rare gift the lucky few possess, it is something that can be learned through distinct processes. Lehrer argues by encouraging creativity we can improve our neighbourhood and our workforce; we can make schools more effective and companies more productive. <a href="http://www.bookdepository.com/Imagine-Jonah-Lehrer/9781847677884/?a_aid=theprivategirl" target="new"><i>Imagine</i></a> proved a little too dry for me and took paths down routes I did not find interesting (Bob Dylan's writing habits and the drug addictions of poets) to "prove" vague concepts of creativity. There are, in my opinion, much better books tackling the slippery subject of what is means to be creative.
Details
First Published
2012
Language
eng
Content Warnings
No content warnings identified.