Understanding Media: The Extensions of Man
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Description
A landmark work of media theory, this book examines how communication technologies extend human senses, reshape perception, and influence individual and collective behavior. Moving from spoken and written language to print, television, and emerging electronic media, it explores the profound effects of media environments on culture, politics, education, and everyday life. With its provocative insights and influential distinction between “hot” and “cool” media, the book challenges readers to look beyond content and consider how the form of communication transforms society.
Available Editions
paperback
MIT Press
Published Jan 1, 1994
365 pages
ISBN: 9780262631594
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Details
First Published
1964
Language
eng
Content Warnings
No content warnings identified.