Subprime Attention Crisis (FSG Originals x Logic)
by Tim Hwang
Description
In this incisive examination of the digital advertising economy, the book argues that the vast systems built to capture and monetize human attention may be far less stable—and far less valuable—than they appear. Drawing on economics, technology, and media studies, it explores how automated ad markets, pervasive surveillance, and the relentless pursuit of engagement have created an industry dependent on questionable metrics and fragile assumptions. The result is a provocative portrait of an attention economy whose apparent abundance may conceal a deep structural crisis. Sharp, accessible, and timely, the book challenges readers to reconsider who benefits from online advertising and what its instability could mean for the future of the internet.
Available Editions
paperback
FSG Originals
Published Oct 13, 2020
176 pages
ISBN: 9780374538651
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Details
First Published
2020
Language
eng
Content Warnings
Content and trigger warnings for Subprime Attention Crisis (FSG Originals x Logic) by Tim Hwang.