Description
A practical manifesto for entrepreneurs, innovators, and business leaders seeking to turn unconventional ideas into successful products and services. The book explores how to challenge established thinking, create meaningful differentiation, build devoted customer communities, and market with energy and imagination. Blending strategic advice with real-world observations from the technology and business worlds, it emphasizes bold action, disciplined execution, and the courage to pursue change. Its direct, irreverent style makes innovation feel both attainable and urgent.
Available Editions
paperback
HarperBusiness
Published Jan 1, 1999
206 pages
ISBN: 9780887309960
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Details
First Published
1998
Language
eng
Content Warnings
No content warnings identified.