Description
Clayton M. Christensen's seminal work, The Innovator's Dilemma, explores the paradox of why market-leading companies often fail when faced with disruptive innovations. The book reveals how established firms, by diligently serving their most profitable customers, can paradoxically become vulnerable to new entrants offering simpler, cheaper, or more convenient alternatives. Christensen introduces the concept of disruptive technologies, explaining how these innovations, initially overlooked by incumbents, can rapidly mature to capture mainstream markets. This essential read provides a powerful framework for understanding and navigating the forces of technological change, offering strategies for companies to not only survive but thrive amidst disruption.
Available Editions
hardcover
Harvard Business Review Press
Published Nov 19, 2013
288 pages
ISBN: 9781422196021
paperback
Collins
Published Jan 7, 2003
320 pages
ISBN: 9780060521998
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Details
First Published
1997
Language
eng
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