Description
This practical guide explores how organizations across industries use big data, analytics, and artificial intelligence to improve decisions, create value, and gain a competitive edge. Drawing on real-world case studies, it shows how leading companies turn vast amounts of information into actionable insights in areas such as customer experience, operations, marketing, healthcare, and finance. Accessible and business-focused, the book addresses both the opportunities and challenges of data-driven transformation, including strategy, technology, culture, and responsible use of information.
Available Editions
paperback
Unknown
Published Jan 1, 2016
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Details
First Published
2016
Language
eng
Content Warnings
No content warnings identified.