Description
Dive into the fascinating world of human decision-making with this exploration of the hidden forces that shape our choices. The author challenges the notion of our rationality, revealing how systematic and predictable patterns influence everything from our spending habits to our health decisions. Through engaging examples and insightful research, discover why we often make seemingly illogical choices and how understanding these predictable irrationalities can lead to better outcomes in our personal and professional lives.
Available Editions
paperback
Harper Collins
Published Apr 27, 2010
383 pages
ISBN: 9780061353246
hardcover
HarperCollins
Published Feb 19, 2008
304 pages
ISBN: 9780061353239
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Details
First Published
2008
Language
eng
Content Warnings
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