The End of Big: How the Internet Makes David the New Goliath
by Nicco Mele
Description
In an era of unprecedented digital connectivity, traditional power structures are being fundamentally disrupted. The End of Big explores how the internet and social media have democratized influence, enabling individuals and small organizations to challenge and outmaneuver established institutions that once seemed unassailable. Drawing on his expertise as a political strategist and social media pioneer, Nicco Mele argues that "radical connectivity" has shifted the balance of power, allowing David-like underdogs to compete with corporate and governmental Goliaths. Through compelling analysis and real-world examples, this thought-provoking work examines the profound implications of this technological revolution across politics, business, and society. Mele's passionate exploration reveals both the transformative potential and the complex challenges of a world where scale and centralization no longer guarantee dominance.
Available Editions
paperback
St. Martin's Press
Published Jan 1, 2013
255 pages
ISBN: 9781250021861
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Details
First Published
2013
Language
eng
Content Warnings
No content warnings identified.